15 Popular Makeup Styles You Need to Try in 2025
The landscape of makeup artistry is constantly changing, and 2025 will present a dynamic blend of emerging trends and timeless classics.
We provide a comprehensive guide exploring the spectrum of 2025 makeup styles, from the understated elegance of natural looks to the dramatic allure of dark aesthetics.
1. Natural makeup styles
This minimalist approach focuses on a natural, 'no-makeup' look. Key elements include a sheer foundation for an even skin tone, a subtle blush for a healthy flush, a nude lip color that complements natural lip tone, and well-groomed eyebrows defined with brown eyebrow liner.
Natural makeup style tips
For a truly polished and effortless look, consider pairing this style with natural-colored contact lenses. A pair of soft brown lenses can seamlessly complement your natural features, creating a barely-there effect that enhances your overall radiance.

Image Source
2. Soft glam
This captivating look is all about achieving a luminous and radiant complexion. For a subtle flush, start by applying a warm-toned blush in a dusty pink shade to the apples of your cheeks.
Next, carefully sculpt your cheekbones with a light contour. And add a touch of shimmer with PinkyParadise’s glitter eye stick. Finally, complete the look with fluttery lashes that beautifully frame your eyes.
Soft glam tips
Heighten this ethereal look by applying a subtle wash of gold or champagne eyeshadow to the inner corners of your eyes for an added touch of luminosity. Define your brows, ensuring they appear natural and slightly fluffy.
Consider incorporating opaque hazel-tone contact lenses, which can beautifully complement the warm makeup palette.

Image Source
3. Smokey eye
This iconic style typically features black or gray eyeshadows meticulously blended around the eyes, creating a sultry, smoky effect. Often paired with a dramatic kohl-rimmed eyeliner, this look emphasizes the eyes with a bold yet sophisticated edge. A nude lip color serves as the perfect addition, allowing the eyes to shine and take center stage.
Smokey eye tips
Use a combination of matte and shimmery eyeshadows to intensify the drama. Apply a darker matte shade to the outer corners and crease, blending it upwards and outwards.
Then, add a touch of shimmery shadow to the center of the lid to catch the light and create dimension. For a striking effect, complete your look with a pair of blue contact lenses.

Image Source
4. 80's makeup styles
This iconic era embraced a vibrant and fearless approach to beauty. To recreate this look, experiment with electric hues of eyeshadow, like neon pink, blue, and green, and apply them generously across the lid.
Don't shy away from color! Pair these vibrant shades with a generous sweep of blush on the apples of your cheeks and a glossy red lip for a truly authentic 1980s glow.
80’ makeup style tips
Bold and voluminous wigs in vibrant colors like pink, blue, or even neon green can instantly transport you back to the decade. Remember to accessorize with statement jewelry like oversized earrings and chunky necklaces.
To further enhance the retro vibe, try out contact lenses in vibrant shades like turquoise or bright green.

Image Source
5. Bold red
This intriguing style can be achieved by pairing a classic red lipstick with a wash of red-toned eyeshadow or a subtle flush of red blush. Explore various shades of red, from fiery crimson to deep burgundy, to create a look that reflects your unique personality.
Bold red makeup style tips
Opt for a winged eyeliner in a deep red or a contrasting color like gold, or use these colors as eyeshadows to create a dramatic frame for your eyes.
To enhance the impact of this bold look, consider pairing it with subtle red-tinted contact lenses, which will add a touch of mystique to your eyes.

Image Source
6. Makeup styles for weddings
This style emphasizes a soft and romantic aesthetic, perfect for brides and those attending formal occasions. Incorporate pastel hues on the cheeks and eyes using a peach-tone blusher palette, a luminous highlighter to accentuate the high points of the face, and subtle smoky eyes for a touch of definition.
Wedding makeup tips
Choose products that are smudge-proof and waterproof to ensure your makeup stays flawless throughout the day and night.
Opt for green contact lenses to add a touch of sophistication and create a dreamy, fairytale-like effect. Well-groomed brows frame the face and can significantly improve your overall appearance.

Image Source
7. Pastel and pink
This enchanting look features soft pastel eyeshadows in shades like lavender, peach, and mint green, creating an ethereal effect. Pair these delicate shades with a soft pink blush and matte pink lipstick for a perfectly coordinated and feminine look.
Pastel and pink makeup tips
Ensure a flawless complexion with a smooth, even foundation application and a touch of concealer to cover any imperfections. Gently contour your cheekbones and jawline with a subtle bronzer or contour powder for added dimension.
For a touch of whimsy, experiment with a pastel-colored wig, such as a soft pink or a delicate lavender, and conclude your makeup with pink contact lenses.
Image Source
8. Vintage makeup style
Channel the timeless glamour of bygone eras with vintage makeup styles. Vintage makeup draws inspiration from the past decades, capturing the essence of different eras with its iconic features. Vintage makeup typically features a flawless matte complexion accentuated by a sharp cat-eye liner and bold red lips using red lip tint.
Vintage makeup style tips
Experiment with different wig styles to match the specific era you're drawing inspiration from, such as short bobs for the 1920s or voluminous curls for the 1940s.
Don't forget to accessorize with bold blue contact lenses and other vintage-inspired pieces to transport yourself back in time.

Image Source
9. Avant-Garde
This artistic and experimental approach to makeup enables you to push boundaries to create truly unique looks. Bold colors, graphic eyeliner designs, and unconventional face embellishments are all part of the avant-garde repertoire.
Avant-garde makeup tips
Boost this look by incorporating metallic accents like silver or chrome eyeshadows. Apply them liberally across the eyelids, extending slightly beyond the crease for a futuristic edge.
Amplify the drama with grey contact lenses for a striking contrast. Add finishing touches with matte, pale foundation and lipstick to allow the eyes to command attention.

Image Source
10. Formal makeup styles
This polished look is perfect for making a lasting impression at any formal event. Focus on neutral eyeshadows in soft shades like taupe or beige. Create a classic eye look with eyeliner—a thin black line or a subtle wing. Use a lash serum for naturally longer, fuller lashes. To finalize the look, add a touch of deep red lip color.
Formal makeup style tips
Apply a small amount of highlighter to the highest points of your cheekbones, brow bones, and cupid's bow to enhance your natural radiance. Maintain a natural eye look with subtle natural-colored contact lenses.
This will magnify your natural beauty without distracting from the overall elegance of your formal makeup. Apply a sheer layer of translucent powder to set your makeup.

11. Asian-inspired
A fresh and flattering Asian-inspired approach emphasizes a dewy, luminous complexion, creating a healthy and radiant look. For gradient lips, apply a tinted lip balm, where the color is concentrated in the center of the lips and fades outwards. To achieve the desired style, aim for straight brows that have been groomed and shaped for a polished finish.
Asian-inspired makeup tips
To brighten the inner corners of the eyes, use light, shimmery eyeshadow. For eyeliner, opt for a soft brown or dark grey shade instead of black for a more natural look.
A pair of black-colored lenses will draw, achieving attention to your eyes with a pair of black-colored lenses to achieve a natural look with added clarity and definition. This complements the overall Asian-inspired makeup style.

Image Source
12. Simple everyday look
A quick and easy routine is perfect for busy mornings or when you want a natural, put-together look. Apply a lightweight BB cream to create a flawless base, define your lashes with light mascara, and conclude your look with a swipe of tinted lip color.
Simple everyday makeup tips
A quick brush through your brows with a brow gel can instantly uplift your features and frame your face. For a more polished appearance, conceal any blemishes or dark circles under your eyes with concealer.
For an extra touch of definition, consider pairing this look with natural or subtle-colored contact lenses, like hazel colored lenses.

Image Source
13. Trendy blue makeup trends
This fashion-forward style features vibrant blue tones as the star of the show. Experiment with blue eyeliner or eyeshadow to create either a dramatic or subtle look, depending on your preference. To define your lashes, steal the show with a thick coat of black mascara.
Trendy blue makeup tips
Create bold, geometric shapes with blue eyeliner for a modern and edgy look. Keep a monochromatic look by using different shades of blue for your eyeshadow.
Pair your eyeshadow with pastel colors on the lips to create a stark look. To further amplify the blue theme, add a pair of blue contact lenses such as pixie blue colored lenses.

Image Source
14. Gothic black makeup looks
The Gothic look is characterized by intense colors and sharp contrasts, creating a mysterious aesthetic. Key features include deep lip colors in black, burgundy, or deep plum.
Other key elements are heavy eyeliner applied with a gel pencil liner for a dramatic effect, sharply defined eyebrows, fluttery and thick eyelashes achieved with faux lashes, and dark eyeshadows in shades of black, gray, and deep purple.
Gothic black makeup style tips
For the base makeup, use a pale foundation and translucent powder. Sculpt your cheekbones with a deep contour powder or cream for a dramatic, hollowed-out effect.
Incorporate matte black lipstick for a classic look, or opt for a glossy finish for a more modern twist. For a dramatic flair, finish your look with a pair of black or opaque lenses.

Image Source
15. Eyeliner styles
This artistic trend utilizes precise lines and sharp geometric shapes to create a truly unique and eye-catching look using liquid gel liner.
To create your signature style, experiment with various techniques, such as floating crease lines, negative space liners, extended winged eyeliner, inner corner flicks, or dual lines. Balance the bold eyeliner with subtle makeup on the rest of your face, and use a brow brush to keep your brows groomed and natural.
Eyeliner tips
Perfect your technique by practising applying eyeliner with a steady hand using a good-quality brush. Adapt eyeliner styles to suit your eye shape, whether it's round, almond, hooded, or close-set.
Try different eyeliner thicknesses, widths, and angles to discover what looks best on you. Finally, add a pop of color to elevate your natural eye color with unique colored lenses, such as violet-colored contact lenses.

Image Source
FAQ
What types of makeup looks are there?
Makeup looks encompass a wide range, from natural everyday styles to dramatic evening looks. Options include smoky eyes, vintage glamour, and playful trends like 80s-inspired or colorful styles. The choice depends on the occasion and your personal preference.
How do I know my makeup style?
Finding your makeup style depends on your preferences, facial features, and the occasions you want to dress for. Experiment with different styles to see what makes you feel most confident. For best results, choose makeup colors that complement your skin tone and outfit.
Tip: The right contact lenses can really enhance your look. Try natural-colored lenses for everyday wear or bolder colors for special occasions, such as those from PinkyParadise.com.
What is the most common type of makeup?
The most common makeup style is natural makeup, which enhances your features without appearing overdone. It typically includes a light foundation, soft eyeshadow, mascara, and nude or pink lipstick. Natural makeup is versatile and works well for daily wear and professional settings.
Which type of makeup is best?
The best makeup style is the one that makes you feel confident and complements your features. Simple and natural makeup styles are a great starting point for beginners. For bold statements, explore smokey eye makeup, red makeup, or eyeliner trends like graphic lines.
How to choose a type of makeup?
To choose the right type of makeup, consider:
● Occasion: Formal makeup styles for weddings, soft glam for parties, or dark makeup styles for edgy vibes.
● Skin tone: Choose colors that suit your skin's undertones. Peachy shades often suit warm undertones, while cool pastels can enhance cool undertones.
● Experimentation: Test different lip makeup styles, eyebrow shapes, and contact lenses to discover what complements your unique look.
Conclusion
Explore the diverse world of makeup artistry with these 15 captivating styles. Elevate your unique style further by perfectly pairing your chosen look with high-quality contact lenses from PinkyParadise.